We started verinanira because we were tired of watching businesses drown in manual processes that software should handle.
Back in 2019, we were consultants watching the same problem repeat itself. Small and mid-sized companies would hire us to fix their finances, but the real issue wasn't strategy—it was that their teams spent half their time on tasks a decent system could automate. So we stopped consulting and started building what those businesses actually needed.
The turning point came during a project with a manufacturing firm in Birmingham. They had seven people managing invoices, payment tracking, and reconciliation—all through Excel files that constantly broke. We spent three weeks fixing their process, only to realize we'd just built them a slightly better spreadsheet.
That's when we decided to stop patching problems and start building proper solutions. We left consulting, brought on a developer who understood financial workflows, and spent the next year creating automation tools that actually worked for businesses like that manufacturer.
By late 2020, we had our first three clients running on systems we'd built specifically for their needs. No off-the-shelf software that required them to change how they worked—tools that fit their existing processes but removed the manual drudgery.
These aren't mission statement fluff. They're the practical principles that shape every system we build and every client relationship we maintain.
We don't force businesses to adopt our way of working. We study how your team actually operates and build automation around those real workflows, not theoretical best practices.
A system that solves 80% of your problems and gets used daily beats a theoretically perfect solution that sits unused. We prioritize tools your team will actually adopt.
Businesses evolve, and rigid systems break. We design automation that can adapt when your processes shift, products change, or team structures reorganize.
We're a small team by choice. Everyone here works directly with clients and understands both the technical side and the business reality of what we're building.
Founder & Automation Strategist
Spent eight years as a financial consultant before starting verinanira. Cerys focuses on understanding client workflows and designing automation strategies that actually get implemented. She handles initial consultations and project scoping.
Co-Founder & Systems Architect
Background in software development and financial systems integration. Rhiannon translates business needs into technical architecture and oversees implementation. She also manages ongoing system maintenance and updates for existing clients.
From first client to where we are in 2025—the key moments that shaped how we work and what we offer.
Made the decision to stop advising and start creating actual tools. Spent the first six months understanding what small businesses really needed versus what enterprise software offered.
Reached ten active clients, all running custom automation. This milestone taught us which approaches scaled and which required too much maintenance. We refined our methodology based on what actually worked.
Started working with manufacturers who needed supply chain and inventory automation. This required us to develop new approaches for real-time data processing and multi-location coordination.
Now working with 28 active clients across retail, manufacturing, and professional services. We're taking on new projects selectively—our autumn 2025 schedule has limited availability because we refuse to overextend and compromise quality.
